Our Story

We are a collective of artists, ecologists, teachers, and storytellers who use fresh flowers to illustrate life. Drawing upon our backgrounds in sculpture and design, in concert with our botanical expertise, we create exceptional floral impressions for unforgettable deliveries.

My name is Christine Denman, I am the business owner and lead designer in our private flower studio. I am a California native, a ten-year former preschool teacher, and an artist with a keen interest in people’s stories. To me, flowers are just like paint. I study them and use them to help others express their feelings intimately and exuberantly.

Storybook Floral is known industry-wide as a model of sustainable floristry and regenerative retail practices. Our vision is for a world where florists take it upon themselves to heal the earth, and that means slowing down our sourcing and creating, and reducing our footprint in every way we can.

We have moved beyond sustainability and are committed and becoming a fully regenerative operation. Although we can’t regrow every flower we sell, we offset our footprint by using only 100% compostable and recyclable materials in our studio and generously sponsoring organic farmland throughout California and internationally (please use our contact form to connect with us on these projects!).

We are proud to say that through our dedication to working slowly, intentionally, and hyper-locally, our flowers truly help heal the earth.

Please connect using the Contact Form to learn more about our team, our philosophy, and our slow-craft artistry.

If you are interested in a Private Workshop or Virtual Mentorship please reach out. We are always here to teach and share.