Our Happy Family

Get to know our Storybook family.

Our story
Who is the “we” behind Storybook Floral? That’s easy, it’s our family! I’m Chrissy: owner, designer, and your best friend in the flower biz. My husband and son are the tech brains, extra muscle, and support system that keep me going. Family first!

Once upon a time, I was a Master Teacher in some of San Diego’s best-ever preschools. My focus was on early literacy and eventually I became known as storyteller. I specialized in bibliotherapy for children experiencing trauma, and created spontaneous, interpretive tales to help heal and inspire young hearts.

As I moved away from teaching, I wanted to offer a similar experience for grown-ups. Following my passion for art, design, and flowers, I started to tell a new story. Storybook Floral’s “Once Upon a Time” continues to unfold as I thoughtfully curate flower stories as a conduit to help people heal and express themselves. It’s my favorite story so far.
Chrissy Denman
Woman holding pink peony in front of face
Man carrying white wedding rose arrangements
Teenager cleaning flower vases
Flower bouquet with sign saying "you got this" in back
Eco-friendly products

Our Mission is to provide the most personal approach to flower Delivery possible


You’re never Just an order number.

Did you know we think about you throughout the entire creation of your flowers? From hand-selecting your blooms at the market to each individual stem placement, you and your occasion are in our hearts and minds.


The little things matter

Handwritten cards with great penmanship. Thoughtfully tied and fastened double-satin ribbons. A vessel that perfectly compliments the flowers. Delivery with a smile. Friendly phone calls and on-time email responses. We value your experience above all else.


Products to protect your health and the environment

We never use toxic floral foam, single-use plastic waste, irresponsibly bleached or unnaturally dried botanicals, or flowers sourced unethically. Your body, mind, and spirit deserve to be honored.